Luxury Collection Specialist

Dear Sir/Madam:

The purpose of this marketing plan is to review with you how, if given the opportunity I will develop and implement an effective Marketing Plan for your property.  This plan will be tailored to your property in order to achieve maximum exposure to prospective buyers.  Your needs come first and the process of marketing your home must match your objective, priorities and needs.

My goal is

  • To help you get your property sold for the highest attainable price.
  • To help put you in the strongest negotiating position possible.
  • To make it easier for you and reduce surprises.

To successfully promote your property to the market, a comprehensive plan of targeted activities is essential.  My marketing program has 3 aims:

Promote directly to prospective buyers

  • Print Advertising
  • The Internet
  • Berkshire Hathaway HomeServices Luxury Collection Yard sign
  • Berkshire Hathaway HomeServices Luxury Collection Text sign rider
  • Broker Open Houses
  • Brochure Box
  • Counter Display

Enlist the efforts of other real estate professionals

  • The Berkshire Hathaway HomeServices Luxury Collection Network
  • Referral and relocation resources
  • Multiple Listing Service (MLS)
  • Direct promotion to other real estate professionals

Maintain communication with you

  • Review the results of our marketing activities
  • Consult with you to fine-tune our marketing strategy as needed

I assure you that I will apply my knowledge and expertise to achieve the successful sale of your property and hope to have the opportunity to represent you.


Ivana Basnight