Ivana Basnight

Sales Associate



Residential Marketing Plan

The following are the essential elements of the consultation, support and services I provide my seller clients.

I request that you review this information prior to my initial visit so that our time together can benefit you with a meaningful return on your time.

Preparation for Marketing:

1.  Preview and analysis of your home's readiness for the market.  My initial walk-through of your home familiarizes me with the pertinent details of the property and enables me to offer you advice on how to best position the property in the marketplace.

2.  Review of pertinent documents.  I request that you locate your "file of the house" for my initial review.  These include HUD-1 settlement statements from the time of your purchase and any refinances.  The file may include old appraisals (useful for property measurements, to reduce your liability for incorrectly stating square footage), as-built surveys, subdivision covenants, homeowner association information, and city tax data.  I will select what is of current value for marketing purposes.  I will make hard copies and return all originals to you promptly.

3.  Staging and Merchandising.  As a marketing professional, my expertise goes to work for you to advise how to present your home to the market.  Surprising as it may seem, the highest return for your time and effort in the form of dollars in your pocket at the closing table is in this activity.  You will choose how much effort and expense to invest.  I will be a rich source of information in identifying the various choices available to you.  I also have the Accredited Staging Professional Designation (ASP).

4.  Preparation of required disclosures.  I will assist and advise you in your duties in this regard, show you what the law requires -- and what you don't have to disclose.  To the extent that you can further protect yourself with full documentation, I will assist in this.  Because the law carries a continuing duty to disclose new information -- including the results of any buyer's inspections -- I will further advise you when these additional obligations occur and help you meet them fully and correctly.

5.  Relocation company advice and assistance.  Should you be involved in the benefit of assistance from an employer-paid third party relocation service provider, I can ease the paperwork and administrative burden of these activities -- I have done dozens of such transactions -- by working in close cooperation with your relocation counselor to ensure that all required paperwork and activities are completed correctly.